Promotion of Swiss Books abroad
More international awareness of Swiss books – to this end, the Swiss Arts Council Pro Helvetia has earmarked CHF 200,000 for literary and other book-related practitioners to promote Swiss books abroad. The aim is to enable a large range of effective activities on behalf of Swiss books abroad, which includes trying out new promotional formats and venues.
Pro Helvetia’s special focus in this context is on the promotion of books on art and artists, photography and design, as well as books for children and adolescents. Projects in these areas will be given priority. Also eligible for support, however, are projects in the fields of fiction, non-fiction, comics and graphic novels. This new promotional tool is to supplement the support of the Swiss participation at international book fairs – including Frankfurt, Leipzig, Paris and Turin – via Switzerland’s three publishers associations (SBVV, ASDEL, SESI). Applications for support by Pro Helvetia can be submitted by publishers, event organisers, associations as well as literary and other book-related practitioners from Switzerland and abroad. To be eligible, projects must aim to raise the visibility of Swiss books outside Switzerland.
For your application, please use www.myprohelvetia.ch only, the application portal of the Swiss Arts Council.
The application deadline for the allocation of these promotional funds is 1 March 2018.
Further information is available here
Contact: Angelika Salvisberg, Head Literature and Society,
Tel. +41 44 267 71 26, asalvisberg@prohelvetia.ch
